Purple Revolution

Council of Scientific and Industrial Research-Indian Institute of Integrative Medicine, Jammu announced phase 2 of the purple revolution under the Aroma Mission, after the success of phase 1 in Doda, Jammu. Under the purple revolution, the farmers in the Doda district had their incomes quadrupled after shifting from maize to lavender cultivation.

First-time farmers were given free lavender saplings and those who have cultivated lavender before were charged Rs. 5-6 per sapling. The farmers will get help from IIIM-Jammu to sell their produce.

Farmers could reach the four distillation units set up by CSIR-IIIM Jammu in Doda for the extraction of lavender oil.

At present, large-scale lavender cultivation is limited to J&K but governments in Himachal Pradesh, Arunachal Pradesh and Uttarakhand are also encouraging their farmers to take up lavender.

Purple Economy: Lavender oil sells for at least Rs 10,000 per litre. Lavender water can be separated from lavender oil. It is used to make incense sticks. Hydrosol is formed after distillation from the flowers. It is used to make soaps and room fresheners.

Aroma Mission

In 2016, the Centre launched Aroma Mission to boost cultivation of plants for essential oils which have aromatic medicinal properties.
The mission supports domestic aromatic crop-based agro-economy to move from imported aromatic oils to homegrown varieties.
Nodal laboratory - CSIR-Central Institute of Medicinal and Aromatic Plants (CSIR-CIMAP), Lucknow.
Participating laboratories - CSIR-Institute of Himalayan Bioresource Technology (CSIR-IHBT), Palampur; CSIR-Indian Institute of Integrative Medicine (CSIR-IIIM), Jammu etc.

Source: PIB

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