One Nation One Fertilizer

Image Source - MyGov

It has been agreed to execute One Nation One Fertilizer by creating a "Single Brand for Fertilizers and Logo" under the fertilizer subsidy program known as the "Pradhanmantri Bhartiya Janurvarak Pariyojna," according to a statement from the Ministry of Chemicals and Fertilizers (PMBJP).

About

Beginning on October 2, 2022, the One Nation-One Fertilizer (ONOF) idea will be put into practice.
Regardless of the manufacturer, all fertiliser bags, whether they contain urea, di-ammonium phosphate (DAP), muriate of potash (MOP), or NPK, will bear the brand names "Bharat Urea," "Bharat DAP," "Bharat MOP," and "Bharat NPK" (private or public).
The idea is included in the Center's Pradhanmantri Bhartiya Janurvarak Pariyojana fertiliser subsidy programme (PM-BJP)
Pradhanmantri Bhartiya Janurvarak Pariyojana, a new brand with a subsidised title, will occupy

Benefits

By ending the crisscross movement of fertilisers, cutting down on transit time, and guaranteeing fertiliser supply all year long regardless of brand preferences, a single brand name will aid in the lowering of freight costs.
Additionally, it will prevent urea from being diverted for industrial use.
Because the government provides these products with a significant subsidy that exceeds the maximum retail price, the subsidy programmes will also be noted on the bag

Drawbacks

Companies that produce fertiliser will be discouraged from engaging in marketing and brand promotion efforts.
They will now only serve as the government's contracted importers and manufacturers.
Currently, the corporation is held accountable for any bags or batches of fertilizer that don't adhere to the necessary criteria.
However, that might now be entirely transferred to the government

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Source: The Indian Express

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