New IT Rules related to Social Media

Social media companies are prohibited from hosting or publishing any unlawful information.
This information is “in relation to the interest of the sovereignty and integrity of India, public order, friendly relations with foreign countries, etc.
If such information is hosted or published the government can take down such information within 24 hours.
The user will be given a notice before his/her content is taken down.
The government can direct messaging platforms to tie the identity of the user with the message transmitted by him/her for strengthening traceability.
The IT rules 2021 call for social media companies to publish a monthly compliance report.
Social media platforms are classified into two categories
- Social media intermediaries – Platforms that have a limited user base.
- Significant social media intermediaries – These are the platforms with a large user base.
The significant social media intermediaries have to follow few additional measures like:
- These platforms should have a physical contact address in India.
- Appointing a Chief Compliance Officer, Nodal Contact Person, and a Resident Grievance Officer in India. All of them should be Indian Residents.
- Nodal Contact Person will do 24×7 coordination with law enforcement agencies.
- The Resident Grievance Officer must acknowledge the complaint within 24 hours, and resolve it within 15 days of receipt.

New IT Rules related to Digital media and OTT platforms:

A Code of Ethics has been prescribed for OTT platforms and digital media entities.
The streaming platforms (Like Netflix and Amazon Prime) will have to self-classify content on five age-based categories: U (universal), 7+, 13+, 16+, and A (adult).
They need to have suitable parental locks for 13+ content and a robust age verification system for accessing adult content.
Publishers of news on digital media will have to observe the norms of journalistic conduct of the Press Council of India and the Programme Code under the Cable Television Networks Regulation Act.
A three-level grievance redressal mechanism has also been established:
- Level-I: Self-regulation by the publishers
- Level-II: Self-regulating body: This body shall be headed by a retired judge of the Supreme Court or a High Court or independent eminent person.
- Level-III: Oversight mechanism: I&B Ministry will formulate an oversight mechanism and establish an inter-departmental committee for hearing grievances. This body will also have censorship and blocking powers.

Source: TH

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