NAFED launches Fortified Rice Bran Oil

Rice Bran oil has multiple health benefits, including lowering cholesterol levels due to its low trans-fat content and high mono-unsaturated and polyunsaturated fat contents.
It also acts as a booster and reduces the risk of cancer due to the high amount of Vitamin E it contains.
This oil is recommended by The American Heart Association and the World Health Organization (WHO) as one of the best substitutes for other edible oils.
Rice Bran oil from Nafed will be fortified and it will be ensured that it will contain additional nutrients and vitamins.
According to the FSSAI, fortified oil can help a person fulfil 25-30% of the recommended dietary intake for vitamins A and D.
Nafed Fortified Rice Bran Oil will be available at all Nafed Stores and also on various online platforms.
Impact

This initiative by Nafed will significantly reduce the country's consumption dependence on imported edible oil in future.
This will provide opportunities for Indian edible oil manufacturers further, and also will give an impetus to the Prime Minister's Aatmnirbhar Bharat initiative.

This Rice bran oil will be marketed by Nafed (National Agricultural Cooperative Marketing Federation of India Ltd).

National Agricultural Cooperative Marketing Federation of India Ltd

It is an apex organization of marketing cooperatives for agricultural produce in India.
It was founded on 2 October 1958 and is registered under the Multi-State Cooperative Societies Act, 2002.
NAFED is now one of the largest procurement as well as marketing agencies for agricultural products in India.

Objectives:

To organize, promote and develop marketing, processing and storage of agricultural, horticultural and forest produce.
To distribute agricultural machinery, implements and other inputs, undertake inter-state, import and export trade, wholesale or retail as the case may be.
To act and assist for technical advice in agricultural production for the promotion and the working of its members, partners, associates and cooperative marketing, processing and supply societies in India.

Source: PIB

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