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DAILY NEWS ANALYSIS
01 August, 2022
12 Min Read
History
World Breastfeeding Week was first celebrated in the year 1992.
Initially, just 70 countries participated in the celebration but now the number increased to 170 countries.
The objectives of World Breastfeeding Week are:
Significance of Breastfeeding
Norm for breastfeeding
Challenges for breastfeeding in India
Government initiatives
MAA - Mothers Absolute Affection
It is a program of the Ministry of Health and Family Welfare to promote the system of breastfeeding and provides counselling services for supporting breastfeeding through health systems.
The program has been named ‘MAA’ to highlight the support a lactating mother requires from family members and health facilities to breastfeed successfully.
The objective of the program:
Vatsalya – Maatri Amrit Kosh- a National Human Milk Bank and Lactation Counselling Centre has been established in the Lady Hardinge Medical College (LHMC), Delhi. It has been established in collaboration with the Norwegian government, Oslo University under Norway India Partnership Initiative (NIPI).
Way forward
Breast milk cannot be substituted by any other milk so the culture of breastfeeding should be promoted by the government by empowering the key actor to raise awareness about breastfeeding.
The Promotion, protection, and support of breastfeeding must become an important activity of the health systems.
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Source: The Hindu
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